El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers

НовостьВесь мир

28 апреля 2019 г.

Новостная служба Adspotfinder

Текст подготовлен редакцией сайта на основе источника ниже, не человеком.

Prisa has developed a tool to woo brand-safety-sensitive advertisers to appear against hard news.

“Prisa has developed a tool to woo brand-safety-sensitive advertisers to appear against hard news.”

О чём это

Издатели и платформы

Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets

Spanish media group Prisa has hit a wall with header bidding, opting for a server-to-server solution that can solve page-latency issues.

НовостьВесь мир Favicon of El Pais