Flipboard offers advertisers both autoplay and user-initiated video ads
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Flipboard’s “first real attempt” is a new format that combines both autoplay and user-initiated video. With Cinema Loop, advertisers will be able to choose an excerpt from their existing video ads and turn it into a looping autoplay video. If a user initiates with the ad, the full video will then start playing with sound. Flipboard hopes by merging the two dominant video formats, it will be able to attract top brand dollars.
“Flipboard’s “first real attempt” is a new format that combines both autoplay and user-initiated video. With Cinema Loop, advertisers will be able to choose an excerpt from their existing video ads and turn it into a looping autoplay video. If a user initiates with the ad, the full video will then start playing with sound. Flipboard hopes by merging the two dominant video formats, it will be able t”Источник
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