Foursquare Launches Closed Loop Attribution: New Feature Empowers Measurement and Informed Marketing Across Complete Customer Journey
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Closed Loop feature gives brands and advertisers a holistic view of the customer’s path to purchase for online and hybrid conversions Foursquare, the leading independent location technology company, released Closed Loop, a new feature within its Attribution offering that gives marketers unprecedented insight into a marketing campaign’s true impact on multiple types of conversion events. […]
“Closed Loop feature gives brands and advertisers a holistic view of the customer’s path to purchase for online and hybrid conversions Foursquare, the leading independent location technology company, released Closed Loop, a new feature within its Attribution offering that gives marketers unprecedented insight into a marketing campaign’s true impact on multiple types of conversion events. […]”Источник
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