ФранцияНовостная служба Adspotfinder
Текст подготовлен редакцией сайта на основе источника ниже, не человеком.
France’s competition watchdog, L’Autorité de la concurrence, has fined Google up to €220 million (~$268M) in a case related to self-preferencing within the adtech market which the watchdog found constituted an abuse by Google of a dominant position for ad servers for website publishers and mobile apps. L’Autorité began looking into Google’s adtech business following complaints from […]
“France’s competition watchdog, L’Autorité de la concurrence, has fined Google up to €220 million (~$268M) in a case related to self-preferencing within the adtech market which the watchdog found constituted an abuse by Google of a dominant position for ad servers for website publishers and mobile apps. L’Autorité began looking into Google’s adtech business following complaints from […]”Источник
О чём это
Издатели и платформы
Затронутые отрасли
Похожие новости
Facebook, Google, Twitter and TikTok join ASA ad-rules pilot
The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.
ASAFacebook, Google, Twitter, TikTokadvertisers
ВеликобританияGoogle ordered to open AdX and DFP to Prebid
A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.
Google adds agentic commerce checkout to YouTube ads
Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.
advertisersYouTube AdsUniversal Commerce Protocol
The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]
Google Ads adds first-party data and geo-experiment tooling
Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.
advertiser dataGoogle Ads Data ManagerMeridian GeoX
Google spared from ad-business breakup, but judge orders changes to how it operates
Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its business to benefit competitors.