FreeWheel adds show-level reporting for streaming ad buyers
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Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.
streaming ad sellersFreeWheelprogrammatic buyers
“This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.”Источник
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