Future Today Launching 5 Channels On New TCL AVOD Platform

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The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That financial pressure is reshaping viewing habits in ways that free ad-supported streaming television, or FAST, is well-positioned to exploit. Audiences […]

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Kargo’s launch partner Future Today, a leader in FAST, debuted the Pause Ad format with the Ad Council’s Skills-First campaign Kargo, the leading creative optimization platform, unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and data-backed performance to a format that insofar has been underutilized. The new offering provides […]

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Future Today adds Anoki's scene-level contextual targeting for CTV

Future Today's CTV inventory, monetized via Magnite, now uses Anoki's ContextIQ scene-level contextual targeting so advertisers can target CTV placements by on-screen content.

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iion brings game ads to TCL's connected TV ecosystem

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Future Today Launches CTV Marketplace

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