How Sam's Club plans to use its membership model to compete for increasingly competitive ad dollars
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In an exclusive interview with Modern Retail at Shoptalk, Harvey Ma, vp and general manager of Sam’s Club MAP, said the retailer views retail media as a way to reinvest in its clubs.
“In an exclusive interview with Modern Retail at Shoptalk, Harvey Ma, vp and general manager of Sam's Club MAP, said the retailer views retail media as a way to reinvest in its clubs.”Источник
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