How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

НовостьВесь мирWall Street Journal2 года назад

Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

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The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

Executives showcased new data on changing consumer behavior at the NewFronts.

НовостьВесь мирWall Street Journal6 лет назад

The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers

The offer is in response to brands’ hardship in light of the coronavirus.

НовостьВесь мирWall Street Journal7 лет назад

The Wall Street Journal takes aim at social media ‘noise’ in new ad campaign

You’d think we know better, but it’s telling that today’s newspapers need to remind us there’s a difference between a meme or an ad we see on Facebook versus a well-sourced news article.

НовостьВесь мирWall Street Journal7 лет назад