In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
Новостная служба Adspotfinder
Текст подготовлен редакцией сайта на основе источника ниже, не человеком.
The exchange can be used for both the programmatic purchasing of in-game inventory and for direct buys from brands and agencies, and includes the inventory of two other prominent in-game advertising companies at launch.
“The exchange can be used for both the programmatic purchasing of in-game inventory and for direct buys from brands and agencies, and includes the inventory of two other prominent in-game advertising companies at launch.”Источник
О чём это
Издатели и платформы
Похожие новости
NexTide Media Partners with Frameplay to Deliver Scalable, Brand-Safe Livestream Advertising
FrameplayNexTide Media
Frameplay and iion form partnership to expand in-game ad reach
Brands and publishers in APAC and EMEA can now reach in-game ad inventory through the combined Frameplay ad exchange and iion advertising platform.
Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse
Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry’s first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world’s most comprehensive game […]
Frameplay and iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse
Partnership unites industry leaders to deliver unprecedented scale and reach across key markets Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry’s first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world’s most comprehensive game advertising reach. […]
Frameplay, Adverty, and AdInMo Unveil Groundbreaking In-Game Advertising Partnership
In-Game Advertising Innovators Unite to Offer Unmatched Scale and Access Through Frameplay’s New Exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership in the US and collaborate across key global markets to drive standardization. In a significant move for the in-game advertising sector, the preferred partnership will offer advertisers unrivaled access to […]
Transunion and Frameplay Partner to Offer New Audience Opportunities for In-Game Advertising
TruAudience Platform and Data Marketplace Offer Advertisers Enhanced Targeting and Better Understanding of Frameplay’s Gaming Community Behaviors TransUnion entered a partnership with Frameplay, the global leader in enabling intrinsic in-gaming advertising, to offer enhanced audience targeting capabilities for brands and marketers to effectively reach relevant gaming audiences at scale. Through TransUnion’s TruAudience Platform and Data Marketplace […]
FrameplayTransUnion