InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences, Lift Optimized Audiences, and Outcomes-Focused Measurement Natively into Basis Platform
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“InMarket and Basis, the leading intelligent operating system for autonomous advertising, announced a significant expansion of their strategic partnership designed to close that gap.”Источник
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Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform
Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro’s Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based […]