Kargo's agentic buying platform KERA enters beta with Hershey, Navigator, Wpromote
Новостная служба Adspotfinder
Текст подготовлен редакцией сайта на основе источника ниже, не человеком.
Advertiser Hershey and agency Wpromote can test agentic media buying across brand-direct, agency-led and hybrid models on Kargo's Project KERA, alongside travel media network Navigator.
The Hershey Company, WpromoteKargoNavigator
“Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and hybrid-buying models Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising across channels. Built as an intelligent orchestration syst”Источник
Похожие новости
Kargo integrates with ChatGPT Advertising in ANZ
Advertisers in ANZ can now reach ChatGPT ad placements through Kargo's new integration with OpenAI's ad ecosystem.
ChatGPT AdsKargoAdvertisers
Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign
Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge […]
Backpack Media and Kargo form exclusive education-audience ad partnership
Brands can now reach college students and families through Backpack Media's education network using Kargo's high-impact creative, under an exclusive partnership.
BrandsKargoBackpack Media
Kargo Announces Closed Beta of Project KERA
Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns […]
Navigator's travel media becomes buyable via Kargo's agentic platform
Brands can now go from campaign brief to live travel media buys in minutes on Navigator's travel network through Kargo's agentic buying platform, Project Kera.
BrandsKargoNavigator
Индия