Leading Supply-side Partners Including FreeWheel, Index Exchange, Magnite, Microsoft Monetize and PubMatic Integrate European Unified ID to Maintain Relevant Advertising

ЗапускДанные · Партнёрство по даннымВесь мир

Новостная служба Adspotfinder

Текст подготовлен редакцией сайта на основе источника ниже, не человеком.

The SSPs and Google Ad Manager have joined the growing list of brands, publishers and retail partners in Europe that are pioneering a new approach to identity A number of supply-side partners, including Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Hubvisor, Improve Digital (Azerion), Index Exchange, Magnite, Microsoft Monetize, PubMatic, Stroer, TripleLift and Yieldlab […]

SSPsEuropean Unified ID

“The SSPs and Google Ad Manager have joined the growing list of brands, publishers and retail partners in Europe that are pioneering a new approach to identity A number of supply-side partners, including Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Hubvisor, Improve Digital (Azerion), Index Exchange, Magnite, Microsoft Monetize, PubMatic, Stroer, TripleLift and Yieldlab […]”
Источник

Похожие новости

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

HP TV+Magnite

НовостьCTV · Продажа рекламыВесь мирFavicon of MagniteMagnite

Index Exchange adds On Device brand-lift measurement

On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.

On DeviceIndex Exchange

ЗапускИзмерения · Интеграция измеренийВесь мирFavicon of Index ExchangeIndex Exchange

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCNPubMaticprogrammatic deals

НовостьПрограмматик · Аукционная инфраструктураВесь мирFavicon of BCNBCNFavicon of PubMaticPubMatic

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agentsMagnite Orchestrationseller agents

ЗапускПрограмматик · Аукционная инфраструктураСоединенные ШтатыFavicon of MagniteMagnite

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

ITNMagnite

ЗапускТВ · Интеграция рекламных местВесь мирFavicon of MagniteMagnite

Telly opens Home Screen Ads to programmatic buyers via Magnite

Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.

TellyMagniteThe Trade Desk & Teads

НовостьCTV · Аукционная инфраструктураВесь мирFavicon of TellyTellyFavicon of MagniteMagnite