LinkedIn Accelerate, an AI-built campaign type, moved to public beta for all advertisers globally. In a study of 29 A/B tests it drove a 42% lower cost per action than Classic campaigns.

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

ЗапускCTV · Собственные данныеВесь мирMicrosoft MonetizeLinkedIn5 месяцев назад

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.

B2B marketers→LinkedIn→Amazon Ads

НовостьCTV · Доступ к закупкеВесь мирAmazon AdsLinkedIn5 месяцев назад

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

ЗапускВесь мирLinkedInMicrosoft MonetizeAmazon Ads5 месяцев назад

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

ЗапускВесь мирLinkedIn5 месяцев назад

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

ЗапускCTV · Интеграция рекламных местВесь мирLinkedInThe Trade DeskMicrosoft Monetize7 месяцев назад

5 LinkedIn ad tactics for B2B marketers

Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.

НовостьВесь мирLinkedIn7 месяцев назад