MNTN opens live-streaming ad inventory to SMBs via Magnite
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Small and medium-size advertisers can now buy MNTN's live-streaming CTV ad inventory programmatically through Magnite.
Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+
HP TV+Magnite
Magnite extends its AI agent orchestration across formats
Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.
AI buying agentsMagnite Orchestrationseller agents
MNTN and Klaviyo integrate CTV ads with CRM
MNTN and Klaviyo have integrated MNTN's Performance TV with Klaviyo's CRM, letting Klaviyo's customers buy CTV ads and re-engage audiences via email and SMS.
KlaviyoMNTNCTV
Telly opens Home Screen Ads to programmatic buyers via Magnite
Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.
Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]