Mobile-First DSP Smadex Launches Platform Update

Smadex gives mobile and gaming advertisers OpenGlass CTV pause ads

Mobile app and gaming advertisers using Smadex can now buy OpenGlass's CTV pause-ad inventory programmatically.

Advertisers→Smadex→OpenGlass

Smadex and Anzu bring clickable in-game ads to programmatic buyers

Programmatic buyers using Smadex can now activate clickable, intrinsic in-game ad placements in mobile and CTV games through its new partnership with Anzu.

Programmatic buyers→Smadex→Anzu

Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts

Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim […]

Headway Acquires Mobile-First Programmatic Platform Smadex

Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning […]