Netflix expands programmatic ad buying to major DSPs

ЗапускCTV · Интеграция рекламных местВесь мир

Новостная служба Adspotfinder

Текст подготовлен редакцией сайта на основе источника ниже, не человеком.

Advertisers can now buy Netflix ad inventory programmatically through Amazon, Google Display and Video 360, and The Trade Desk, alongside Netflix's own in-house ad platform live across all 12 ad-supported countries.

Amazon Ads, Google Ads, The Trade DeskNetflix Ads

О чём это

Издатели и платформы

Затронутые отрасли

Похожие новости

Apple blocks alternative IDs in iOS 27

AppleThe Trade Desk

ОграничениеВеб · Изменение правилВесь мирFavicon of The Trade DeskThe Trade Desk

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASAFacebook, Google, Twitter, TikTokadvertisers

ЗаконВеб · Изменение правилВеликобританияFavicon of TikTok AdsTikTok AdsFavicon of Google AdsGoogle Ads

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google AdsPrebid

Новые правилаПрограмматик · Аукционная инфраструктураВесь мирFavicon of Google AdsGoogle AdsFavicon of PrebidPrebid

La IA abre nuevas oportunidades publicitarias para las PyMEs mexicanas

Para muchas PyMEs, los canales publicitarios de alto impacto, como la TV por streaming, históricamente han estado fuera de su alcance debido a barreras como los costos de producción y desarrollo creativo. Sin embargo, una nueva investigación de Amazon Ads revela que esta realidad comienza a cambiar. Más de cuatro de cada cinco PyMEs mexicanas […]

НовостьВесь мирFavicon of Amazon AdsAmazon Ads

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

ЗаконВесь мирFavicon of Google AdsGoogle Ads

Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront

ЗапускВесь мирFavicon of Amazon AdsAmazon Ads