New Liftoff Data Reveals Customers Flock to Fintech as Economy Tightens; Offers Finance App Marketers Guidance On User Acquisition
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Cost Per Installation (CPI) has steadily declined since June 2021, despite inflation Fintech users activate at higher rates than banking app users Android users are over 2x as likely to make a activate compared to iOS users LATAM users are more cost-effective to acquire than EMEA, APAC and NAR regions Liftoff, the leading growth acceleration […]
“Cost Per Installation (CPI) has steadily declined since June 2021, despite inflation Fintech users activate at higher rates than banking app users Android users are over 2x as likely to make a activate compared to iOS users LATAM users are more cost-effective to acquire than EMEA, APAC and NAR regions Liftoff, the leading growth acceleration […]”Источник
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