New PubMatic-MNTN Deal Gives Small Advertisers Access to Big Streaming Platforms

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

НовостьПрограмматик · Аукционная инфраструктураВесь мирBCNPubMatic2 недели назад

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

Partners→PubMatic→auction

ЗапускПрограмматик · Аукционная инфраструктураВесь мирPubMatic4 недели назад

MNTN and Klaviyo integrate CTV ads with CRM

MNTN and Klaviyo have integrated MNTN's Performance TV with Klaviyo's CRM, letting Klaviyo's customers buy CTV ads and re-engage audiences via email and SMS.

Klaviyo→MNTN→CTV

ЗапускCTV · Интеграция с CRMВесь мирMNTN4 недели назад

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise→PubMatic

ЗапускПрограмматик · Аукционная инфраструктураВесь мирPubMatic2 месяца назад

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

НовостьВесь мирZyngaPubMatic3 месяца назад

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

Zynga→PubMatic

НовостьПриложения · Интеграция рекламных местВесь мирZyngaPubMatic3 месяца назад