Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers

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New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher NEW YORK — Nielsen Catalina Solutions (NCS) announced the availability of a new solution for reliably and quickly measuring the in-store sales driven by CPG advertising delivered on YouTube. The NCS Sales Effect solution […]

“New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher NEW YORK — Nielsen Catalina Solutions (NCS) announced the availability of a new solution for reliably and quickly measuring the in-store sales driven by CPG advertising delivered on YouTube. The NCS Sales Effect solution […]”
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