Ogury extends persona-based advertising solution to CTV
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Ogury has announced the availability of its persona-based advertising solution on Connected TV (CTV). The solution enables advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes. The launch comes as CTV ad spending in the UK is forecast to surpass £3 billion ($3.73 billion) by […]
“Ogury has announced the availability of its persona-based advertising solution on Connected TV (CTV). The solution enables advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes. The launch comes as CTV ad spending in the UK is forecast to surpass £3 billion ($3.73 billion) by […]”Источник
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