Omnicom Media Officially Launches Hearts United

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

Omnicom→Sky Media→sports inventory

Omnicom agrees to buy Interpublic, forming the largest ad agency group

Omnicom agreed to acquire Interpublic, merging the two holding companies into the world's biggest advertising agency group for advertiser clients.

Omnicom→Interpublic

Omnicom Media lanza Flywheel en Latinoamérica para integrar commerce , datos y retail media

Omnicom Media anunció el lanzamiento regional de Flywheel, su solución especializada en Connected Commerce, en México, Brasil, Colombia, Argentina, Chile, Perú, Uruguay y Centroamérica. La propuesta busca ayudar a las marcas a impulsar ventas, participación de mercado y rentabilidad mediante la integración de estrategia, datos, tecnología y ejecución. Flywheel combinará capacidades de commerce, retail media, […]

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.

Omnicom Media uses NBCU metadata for dynamic contextual ads

Omnicom Media's advertiser clients can now dynamically adapt creative to match NBCU show content, using NBCU's own content metadata.

NBCU→Omnicom Media→Advertisers

Omnicom Media and Disney Advertising add sequential ads to streaming

Omnicom Media's advertiser clients can now run sequential ad stories across ad breaks in Disney's streaming service.

Omnicom Media→Disney Advertising