P&G y Albertsons Media Collective presentan Rico’s Tacos como nuevo modelo de branded entertainment en retail media
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En Cannes Lions 2026, durante el panel de Numatec “Del estante a la pantalla: P&G y Albertsons redefinen la narrativa en retail media”, realizado en Infillion Café, Procter & Gamble y Albertsons Media Collective presentaron “Rico’s Tacos“, una serie de branded entertainment desarrollada junto a Brilla Media y Numatec. Durante la conversación, Lela Coffey, VP, […]
“En Cannes Lions 2026, durante el panel de Numatec “Del estante a la pantalla: P&G y Albertsons redefinen la narrativa en retail media”, realizado en Infillion Café, Procter & Gamble y Albertsons Media Collective presentaron “Rico’s Tacos“, una serie de branded entertainment desarrollada junto a Brilla Media y Numatec. Durante la conversación, Lela Coffey, VP, […]”Источник
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