Premion Expands Omnichannel and Ad Tech Capabilities
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Соединенные ШтатыPremion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase
Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes. Premion’s […]
TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
TEGNA Inc. announced that Premion, LLC, its industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local advertisers, has signed an agreement and simultaneously closed on the acquisition of Octillion Media. Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising. The acquisition will expand Premion’s capabilities in the growing CTV […]
PremionOctillion Media
Premion Buys CTV-Focused DSP Octillion
On Thursday, TEGNA-owned CTV ad platform Premion announced the acquisition of Octillion Media, a DSP launched in 2019 to serve local CTV ad buyers. Premion declined to disclose the terms of the deal.
Tegna’s Premion Buys Octillion Media To Expand CTV Advertising Capabilities | Next TV | Broadcasting+Cable
Premion acquired substantially all the assets of Octillion Media, a demand-side platform focused on local CTV and streaming app advertising, for a base price of $56.0 million plus a maximum earnout of $14.0 million.