Publicis acquires AdgeAI for predictive ad measurement
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Advertisers working with Publicis gain predictive ad measurement capability as the agency acquires AdgeAI.
PublicisAdgeAI
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Publicis Media and ITV launch addressable audience partnership
Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.
Publicis acquires LiveRamp for $2.5 billion
Agencies within Publicis Groupe gain LiveRamp's data collaboration and identity technology to power AI-driven ad campaigns for clients.
Publicis GroupeLiveRamp