Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

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Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a cash component and potential earnout provisions tied to publisher revenue, valuing Dianomi at somewhere between 19 million pounds and 27 million pounds (roughly $25 million to […]

“Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a cash component and potential earnout provisions tied to publisher revenue, valuing Dianomi at somewhere between 19 million pounds and 27 million pounds (roughly $25 million to […]”
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