Universal Ads launches in the UK on Channel 4, ITV and Sky

ЗапускТВ · Доступ к закупкеВеликобритания

Новостная служба Adspotfinder

Текст подготовлен редакцией сайта на основе источника ниже, не человеком.

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

AdvertisersUniversal AdsChannel 4, ITV, Sky

О чём это

Издатели и платформы

Затронутые отрасли

Похожие новости

Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis MediaITV

ЗапускCTV · Партнёрство по даннымВесь мирPublicis MediaPublicismediaITV

As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?

ЗапускВесь мирUniversal Ads

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

OmnicomSky Mediasports inventory

ЗапускCTV · Аукционная инфраструктураВесь мирSky MediaOmnicom Media

Universal Ads adds LiveRamp and mobile measurement partners to premium TV

Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.

LiveRampUniversal AdsPremium TV

ЗапускCTV · Интеграция измеренийВесь мирUniversal Ads

Sky's ITV takeover gives it 44% of the UK TV ad market

Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.

SkyITV

Покупка компанииCTV · ПоглощениеВеликобританияITVSky Media

Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

ЗапускВеликобританияUniversal Ads