VIZIO Ads Launches True Incremental Reach for TV Advertisers
Новостная служба Adspotfinder
Текст подготовлен редакцией сайта на основе источника ниже, не человеком.
New product leverages smart TV data from Inscape to enable incremental reach measurement for connected TV ad campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, launched True Incremental Reach to help TV advertisers measure incremental reach or net new audiences reached from advertising on its platform when compared to […]
“New product leverages smart TV data from Inscape to enable incremental reach measurement for connected TV ad campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, launched True Incremental Reach to help TV advertisers measure incremental reach or net new audiences reached from advertising on its platform when compared to […]”Источник
О чём это
Издатели и платформы
Затронутые отрасли
Похожие новости
MarkApp expands premium CTV reach through VIZIO Ads partnership
Advertisers and agencies using MarkApp can now access more of VIZIO Ads' premium CTV inventory.
VIZIO AdsMarkAppAdvertisers, Agencies
FloSports expands to Samsung and Vizio CTV platforms
Advertisers on FloSports' CTV inventory can now reach viewers through new distribution on Samsung and Vizio smart TV platforms.
FloSportsSamsung, Vizio
Comcast's Universal Ads adds Estrella MediaCo, Fuse Media, Vizio and others
Advertisers using Comcast's Universal Ads can now reach premium video inventory from new publishers including Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach and Vizio.
Universal AdsEstrella MediaCo, Fuse Media, Vizio
Walmart completes its acquisition of VIZIO and its SmartCast operating system, agreed in February 2024 at a fully diluted equity value of approximately $2.3 billion.
Соединенные ШтатыWalmart completes its $2.3 billion acquisition of VIZIO, adding VIZIO's SmartCast TV platform to its advertising business.
Walmart just closed its acquisition of popular television maker Vizio in an effort to boost its advertising business. The acquisition was initially reported back in February; however, it took a few months to complete due to the waiting period under federal regulations. The all-cash deal is valued at $2.3 billion. With this strategic move, Walmart […]
Walmart completes $2.3B acquisition of Vizio to help grow its ad business
Walmart just closed its acquisition of popular television maker Vizio in an effort to boost its advertising business. The acquisition was initially reported back in February; however, it took a few months to complete due to the waiting period under federal regulations. The all-cash deal is valued at $2.3 billion. With this strategic move, Walmart […]