Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset

Покупка компанииВесь мир

Новостная служба Adspotfinder

Текст подготовлен редакцией сайта на основе источника ниже, не человеком.

Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads.

“Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads.”
Источник

О чём это

Издатели и платформы

Затронутые отрасли

Похожие новости

Walmart completes its acquisition of CTV platform Vibe.co

Walmart closed its purchase of Vibe.co, a self-service connected-TV ad platform, bringing it into Walmart Connect so advertisers can plan, buy and measure streaming TV ads there.

WalmartVibe.co

Покупка компанииCTV · ПоглощениеВесь мирFavicon of VibeVibeFavicon of Walmart ConnectWalmart Connect

Walmart completed its acquisition of Vibe.co, bringing the self-service streaming TV platform into Walmart Connect, its U.S. commerce media business.

Покупка компанииВесь мирFavicon of VibeVibeFavicon of Walmart ConnectWalmart Connect

Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.

Покупка компанииВесь мирFavicon of Walmart ConnectWalmart ConnectFavicon of VibeVibe

Walmart completes its acquisition of TV advertising company Vibe.co

The acquisition, which was announced in June, brings Vibe.co into Walmart Connect, Walmart’s connected TV advertising platform.

Покупка компанииВесь мирFavicon of VibeVibeFavicon of Walmart ConnectWalmart Connect

Walmart Connect And Magnite On The Convergence Of Retail Media, CTV And Programmatic | Cannes 2026

Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP, Business and Product Marketing at Walmart Connect, to talk about what it looks like […]

Walmart Connect to acquire CTV ad platform Vibe.co

Walmart Connect is acquiring Vibe.co's self-serve connected TV advertising platform, giving small and mid-sized advertisers easier access to CTV ad buying.

Walmart ConnectVibe.co

Покупка компанииCTV · ПоглощениеВесь мирFavicon of VibeVibeFavicon of Walmart ConnectWalmart Connect