Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’
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As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-slide marks the scale of challenge under Michael Komasinski.
“As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-slide marks the scale of challenge under Michael Komasinski.”Источник
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Criteo partners with Tyroo to expand into Southeast Asia
Criteo signed a reseller partnership with Tyroo, giving advertisers and publishers in Southeast Asia access to Criteo's media through Tyroo's sales network.
Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.
Criteo expands its ChatGPT Ads integration to 31 European markets
Criteo, ChatGPT Ads' first advertising-technology partner, has expanded that integration so advertisers can now buy ChatGPT Ads across 31 European markets.
Criteo's ChatGPT Ads integration opened in 31 European markets, and by the September update covered 43 EMEA countries and 51 worldwide. Criteo was ChatGPT Ads' first ad-technology partner.