The i Paper

The i Paper covers UK and world news, with sections spanning politics, opinion, world affairs, culture, money, sport, lifestyle and puzzles, alongside subscriber features and newsletters. Coverage spans breaking political stories, royal family reporting, business and personal finance topics such as pensions and retirement, and lifestyle and wellbeing content.

The site works with what it describes as trusted brands as premium advertising partners, building commercial partnerships that draw on a range of creative media formats for advertisers. Its ads.txt lists 69 ad systems, 30 declared as direct sellers and 62 as resellers, and it carries a sponsored article ad format.