Wayfair Sponsored Products
Retail media inside Wayfair, for brands that already sell there
Wayfair's on-site advertising: sponsored placements in its own search, browse and category pages, plus managed display and co-branded campaigns. Sold to existing Wayfair suppliers through Partner Home, so a brand that does not stock on Wayfair cannot buy it. Strongest for furniture, décor and home goods, and measured on clicks and attributed orders.
Wayfair is an online retailer specializing in furniture, home decor and household goods, selling through its website and mobile app to shoppers furnishing homes and other living spaces. Wayfair Sponsored Products is the retail media program built into that marketplace, letting brands and sellers pay to have their product listings appear more prominently to shoppers who are searching or browsing categories.
Its ads.txt file lists 10 ad systems, made up of 8 direct relationships and 4 resellers. Named ad spots include co-branded campaigns, display advertising, sponsored products and sponsored shops, giving brands several ways to reach shoppers at different points in the browsing and buying process.
Как купить
2 способа покупки с шагами, требованиями и минимальным бюджетом.
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Рекламные места
6 рекламных мест с форматами, ценами и способом покупки.
- Co-branded campaigns
Sponsored product listing · Маркетплейсы
- Display
Responsive display ad · Маркетплейсы
- Sponsored Products
Sponsored product
- Sponsored Products (keyword-based)
Responsive display ad · Маркетплейсы
- Sponsored Products (product-based)
Responsive display ad · Маркетплейсы
- Sponsored Shops
Responsive display ad · Маркетплейсы
Sold by CPM · CPC. The rates are behind the lock.
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Каналы
Каждое рекламное место отнесено к своему каналу — веб, видео, поиск, ТВ, — чтобы было понятно, что именно вы покупаете.
Ограниченные категории в стране Соединенные Штаты
Что закон страны, где работает этот продавец, говорит о категориях, требующих особого внимания. Собственная политика продавца может быть строже.
Категории
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