Selling the space was never the hard part. Knowing who to ask is. This is the directory of local businesses that buy advertising — by trade, by town, by the customers they already serve.
Downtown Fitness
Gym·Los Angeles, CA
Two locations · opened a third in June
Local, healthCornerstone Coffee
Café·Portland, OR
Independent · four sites
Local, foodMeridian Dental
Clinic·Austin, TX
Takes new patients · runs seasonal offers
Local, healthField & Fern
Garden centre·Bristol, UK
Seasonal peaks · spring and autumn
Local, homeRally Cycles
Bike shop·Denver, CO
Sponsors two local clubs already
Local, sportNot on an ad network. Not bidding on anything. Running a shop, with a marketing budget and no idea you exist.
Gym · Los Angeles, CA
Trade, location, size and what they already sponsor — enough to write one email that sounds like it was meant for them, instead of fifty that don't.