Programmatic buying platform (DSP)
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Claim the entry to correct these details, set your own rates and take booking requests here.
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Yahoo Advertising: Programmatic buying platform (DSP)A demand-side platform — the buying desk for programmatic auctions across many exchanges.
Not a publisher product; your inventory reaches it through your SSP or exchange.
Open an account directly (self-serve where offered) or through an agency seat; minimum spends vary by platform.
Start-here links are read from the network's own site; where none shows, the system offers no public door and is reached through partners.
2,393 publishers · 1,745 direct
From the publishers' own ads.txt files — Direct means their file names this system as a direct seller of their inventory.