Roblox expands programmatic ad access via Amazon DSP and three SSPs
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Advertisers can now buy Roblox's new Homepage Feature ad unit programmatically through Amazon DSP, Liftoff, Index Exchange, Magnite and PubMatic.
Amazon DSP, PubMaticRoblox
Amazon AdsBenzer haberler
BCN and PubMatic link publisher signals to programmatic deals
BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.
Index Exchange adds On Device brand-lift measurement
On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.
On DeviceIndex Exchange
La IA abre nuevas oportunidades publicitarias para las PyMEs mexicanas
Para muchas PyMEs, los canales publicitarios de alto impacto, como la TV por streaming, históricamente han estado fuera de su alcance debido a barreras como los costos de producción y desarrollo creativo. Sin embargo, una nueva investigación de Amazon Ads revela que esta realidad comienza a cambiar. Más de cuatro de cada cinco PyMEs mexicanas […]
Magnite extends its AI agent orchestration across formats
Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.
AI buying agentsMagnite Orchestrationseller agents
Amerika Birleşik DevletleriAmazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront
Amazon Ads extends campaigns to ChatGPT
Amazon Ads is bringing its advertisers into ChatGPT, extending existing ad campaigns into the AI chatbot.
Amazon AdsChatGPT