Dynamic Search Ads are being sunset and auto-upgraded to AI Max; after advertiser feedback Google moved the start from September 2026 to February 2027.

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A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

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The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

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Google Ads adds first-party data and geo-experiment tooling

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Google spared from ad-business breakup, but judge orders changes to how it operates

Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its business to benefit competitors.