FreeWheel launches AI agent infrastructure, pilots with PMG

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Agency PMG is piloting FreeWheel's new AI agent infrastructure and Model Context Protocol server to buy premium video ads.

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“FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (11th March, 2026) announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) Server and a suite of Intelligence tools. These innovations […]”
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