Netflix expands programmatic ad buying to major DSPs

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

限制網頁 · 規則變更全球The Trade Desk6 天前

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

法規網頁 · 規則變更英國TikTok AdsGoogle Ads3 週前

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

政策變更程式化 · 競價基礎設施全球Google AdsPrebid3 週前

La IA abre nuevas oportunidades publicitarias para las PyMEs mexicanas

Para muchas PyMEs, los canales publicitarios de alto impacto, como la TV por streaming, históricamente han estado fuera de su alcance debido a barreras como los costos de producción y desarrollo creativo. Sin embargo, una nueva investigación de Amazon Ads revela que esta realidad comienza a cambiar. Más de cuatro de cada cinco PyMEs mexicanas […]

更新全球Amazon Ads3 週前

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

法規全球Google Ads3 週前

Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront

推出全球Amazon Ads3 週前