Red Seat Ventures signs ad-sales deal for 'Financial Audit'

Spotify Partner Program expands to 35 new markets

Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.

Spotify→creators→embedded sponsorships

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisers→YouTube Ads→Universal Commerce Protocol

August's Demand Gen drop: viewers can start conversations with brands on messaging apps straight from a Demand Gen ad on YouTube, travel ads surface local activities and real-time offers, and Multimodal Video Creation in Asset Studio is generally available.

Drive high-quality leads and acquire customers with new messaging, travel, and creative features in YouTube’s August Demand Gen Drop.

Spotify ad revenue gains 1% as automated channels near 40% of total

Agentio scales SURI's YouTube creator ads for its US launch

Agentio's AI infrastructure for creator advertising helped the UK oral-care brand SURI scale a YouTube creator program to enter the US without adding headcount.

SURI→Agentio→YouTube

YouTube Ad Sales Keep Growing at Healthy Clip, Rising 13% to $11 Billion in Q2

Video giant YouTube, one of the world’s biggest entertainment businesses, continues to turn in double-digit increases in ad revenue. YouTube posted ad sales of $11.06 billion for the second quarter of 2026, up 12.6% year over year. The results exceeded Wall Street analysts expectations for ad revenue of $10.8 billion, per StreetAccount. That doesn’t include […]