PubMatic widened Decision Fabric, which lets partners run their own decisioning models inside its auction, scoring live bid-stream signals while the impression is available. Curation was the first use of it.
ExchangeWire: PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
ExchangeWire: PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
ExchangeWire: PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
ExchangeWire: PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising
AdExchanger: How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)
ExchangeWire: PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA
ExchangeWire: PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue
ExchangeWire: Digest: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai; YouTube Breaks Live-Stream Record with NFL Game