新聞

Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents

Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.

Advertisers→Yahoo DSP→AI agents

推出程式化 · 購買權限全球Yahoo AdvertisingYahoo DSP4 個月前

Yahoo confirms it exited the SSP business for DSP focus

Advertisers using Yahoo's DSP now deal with a company that fully exited the SSP business in 2023 and has finished moving that DSP infrastructure to the public cloud.

Yahoo SSP→Yahoo DSP

關閉程式化 · 退出市場全球Yahoo AdvertisingYahooYahoo DSP1 年前

Ozone partnered with Yahoo Backstage so self-service Yahoo DSP buyers can reach Ozone's UK audience across 20 leading premium publisher groups via the direct-to-publisher supply path.

Ozone→Yahoo DSP

推出程式化 · 購買權限英國Yahoo AdvertisingYahoo DSPOzone2 年前

Yahoo Advertising has launched Yahoo Creative

推出全球Yahoo Advertising2 年前

Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite

Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.

推出全球Yahoo Advertising3 年前

Marketing Technology Highlights of The Week: Featuring Yahoo Advertising, Cloudinary, LG Ad Solutions and more…

What adtech tips can help online advertisers improve the result of their digital advertising campaigns and how can marketers and advertisers ensure they aren’t under-utilizing their tech stacks? This latest martech weekly has interesting tips and best practices for you: ________ MarTech Quote-of-the-Week! Consolidation of technology and budgets is happening right now as a result […]

更新全球Yahoo AdvertisingLG Ad Solutions3 年前

Yahoo Advertising Launches Yahoo Backstage

推出全球Yahoo Advertising3 年前

Yahoo Advertising to launch Yahoo Backstage premium offer

Yahoo Advertising today announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed on to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and […]

推出全球Yahoo Advertising3 年前

Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO Among Publishers to Join Yahoo Backstage Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have […]

Publishers→Yahoo Backstage→Yahoo DSP

推出程式化 · 廣告版位串接全球Yahoo AdvertisingYahoo DSP3 年前

Yahoo Advertising launched Yahoo Backstage, giving Yahoo DSP advertisers a direct path to curated premium publisher inventory. Over 100 publishers signed on, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group and VIZIO.

推出全球Yahoo AdvertisingYahoo DSPNewsweekRaptive (AdThrive)DotdashmeredithVIZIO Ads3 年前

Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide

Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide’s market-leading attention metric, promises to simplify the application of attention metrics for advertisers, helping them achieve strong business outcomes. Yahoo DSP is a robust, omnichannel platform that offers […]

Adelaide→Yahoo Advertising

推出成效衡量 · 衡量串接全球Yahoo Advertising3 年前

Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide

Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide’s market-leading attention metric, promises to simplify the application of […]

推出全球Yahoo Advertising3 年前

Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns

Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV […]

推出全球Yahoo Advertising3 年前

Yahoo shuts down its supply-side platform and the Gemini native ad platform to focus its ad technology on the Yahoo DSP.

The company is laying off more than 1,600 in a decision that it says is strategic, not economic.

Yahoo→Yahoo DSP

關閉程式化 · 退出市場全球Yahoo AdvertisingYahoo DSPYahoo原生展示廣告4 年前

Yahoo and Taboola entered a 30-year exclusive commercial agreement under which Taboola exclusively powers native advertising across Yahoo's digital properties, buyable through the Yahoo DSP.

Yahoo→Taboola

推出網頁 · 發行合作全球Yahoo AdvertisingTaboolaYahooYahoo DSP原生展示廣告4 年前

Apollo funds complete their acquisition of Verizon Media, which returns to the Yahoo name as a standalone company.

Apollo→Yahoo Advertising

收購程式化 · 收購全球Yahoo AdvertisingYahoo5 年前

Verizon agreed to sell Verizon Media to funds managed by Apollo affiliates for $5 billion. Verizon received $4.25 billion in cash plus $750 million of preferred interests and retained a 10% stake, with the business to be known as Yahoo at close.

Verizon Media→Apollo

收購程式化 · 收購全球Yahoo Advertising5 年前