Taboola

Taboola is a performance advertising platform built to drive conversions and actions beyond search and social, reaching 600 million daily active users through a network of publisher sites. Its Realize platform targets people in the consideration and conversion stages of the funnel, using audience data drawn from its integration with publisher editorial content.

Named ad formats include Homepage For You, sold per impression by auction, and Sponsored Content, sold per click by auction, delivered across the Social and Web channels. Its ads.txt file lists 19 ad system lines, with 1 direct and 18 reseller entries.