Alibaba Advertising

Alibaba.com is a B2B trade marketplace listing manufacturers, suppliers, exporters, importers, buyers and wholesalers across many product categories, used for sourcing goods and for finding trade leads tied to import and export. The site also offers an AI sourcing agent meant to help buyers research products, design specifications and communicate with suppliers, alongside region-specific resources such as sourcing options aimed at buyers in Europe.

Advertising formats include Display, priced by impression auction, and Sponsored Products, priced by click auction, both in US dollars, reaching buyers across commerce, search and web placements on the marketplace.