Amar Ujala

Amar Ujala publishes Hindi-language news covering India and the world, including politics, crime, automobiles and astrology, alongside city and state editions and live election coverage for readers across India. Coverage also spans explainer articles, Rajya Sabha election analysis by state, and utility news such as rule changes that take effect at the start of each month.

Advertising formats include digital advertising, print advertising, programmatic display advertising, a wide skyscraper placement sold by auction on a cost-per-impression basis in US dollars, and sponsored articles sold at flat or negotiated rates in US dollars. Sales houses named include Adsolute Media, Jambojar prebid, Streamlyn Semisoft and Adsolut Technology Services. Its ads.txt lists 163 ad systems.