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Expedia

expedia.com

Expedia is a United States travel booking website where people search and book flights, hotels, car rentals and vacation packages.

Expedia is a travel booking platform based in the United States, used to search and book flights, hotels, car rentals, cruises and package trips. Visitors compare prices across travel providers, read reviews of hotels and destinations, and manage bookings through an account on the site or its app. The platform covers both leisure and some business travel planning in one place.

Its ads.txt file lists 9 ad systems, all declared as direct sellers with no resellers. Advertising on the site includes display advertising, sponsored listings sold as TravelAds, programmatic buying aimed at verified travel audiences, an E Studio for creative production, and offsite advertising that extends campaigns beyond the site itself.

如何购买

4 种购买选项,含步骤、条件与最低消费。

自助服务tools.how_to_buy.dsptools.how_to_buy.pmptools.how_to_buy.managed

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刊例

5 个广告位,含格式、价格及各自的购买方式。

  • Display Advertising

    Responsive display ad · 网页

  • E Studio

    Responsive display ad · 网页

  • Offsite Advertising

    Responsive display ad · 网页

  • Programmatic (verified travel audiences)

    Responsive display ad · 网页

  • Sponsored Listings (TravelAds)

    Responsive display ad · 电商

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渠道

每个广告位按投放位置归类——网页、视频、搜索、电视——让你清楚自己买的是什么。

网页
电商

广告交易平台

触达该网站的 DSP,以及其广告销售由谁负责。

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美国的受限品类

该卖家所在市场的法律对需要谨慎处理的品类的规定。卖家自身的政策可能更严格。

处方药有条件允许须附法定声明
政治广告有条件允许须附法定声明
全部广告规则 →

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