MF DNES

MF DNES, published online as iDNES.cz, is a Czech-language news site covering national and regional news together with sport, culture, finance and lifestyle content, offering readers coverage from their own region alongside stories from across the Czech Republic and the world.

Advertising on the site runs on the web through ten formats: banner, billboard, half-page, large rectangle, leaderboard, medium rectangle, rectangle, skyscraper and super leaderboard ads, priced in US dollars on an impression basis through auction, plus sponsored articles priced flat or negotiated. Its ads.txt file lists 81 ad system lines, with 51 direct entries and 60 reseller entries, naming sales houses including Czech Publisher Exchange z.s.p.o., Performax.cz s.r.o., Wirtualna Polska Media S.A., R2B2 (Tailwind EMEA) and E-Planning (fka Teroa S.A.) - oRTB.