Münchner Merkur

Merkur.de publishes news on politics, business, the world, Germany, Bavaria and local topics, alongside sections on the Oktoberfest, consumer affairs, sport, culture, stars and TV, opinion, travel and weather. It covers national and regional stories including federal politics, Bavarian education policy and local incidents alongside its Oktoberfest coverage.

Advertising runs through an online ad-booking portal and classified advertising for cars and jobs, marketed through IPPEN.MEDIA, and sold by Traffective GmbH, Azerion Technology B.V., Greeter Holdings LTD trading as Adipolo, Blockthrough Inc. and Rich Audience Technologies SL. The site's ads.txt file lists 204 ad system lines, with 83 direct and 180 reseller, delivered through the Web channel.