AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement

发布效果衡量 · 衡量接入全球

Adspotfinder 新闻编辑室

这是本站新闻程序根据下方来源自动整理的,不是人工撰写。

Added In-flight metrics will further enhance campaign performance AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, announced a partnership enabling AdTheorent to utilize Adelaide’s attention-based metrics for campaign optimization and to quantify digital advertising campaign impact. Adelaide’s […]

AdelaideAdTheorent

“Added In-flight metrics will further enhance campaign performance AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, announced a partnership enabling AdTheorent to utilize Adelaide’s attention-based metrics fo”
来源

这条新闻关于谁

广告交易平台

相关动态

As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

动态全球Favicon of CadentCadent

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQCadent

动态数据 · 数据合作全球Favicon of CadentCadent

Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed

发布全球Favicon of CadentCadent

Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise

CadentGemini Enterpriseadvertisers

动态AI 助手 · 采买通道全球Favicon of CadentCadent

Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

CTV publishersCadent

动态联网电视 · 竞价基础设施美国Favicon of CadentCadent

Cadent acquires YouTube ad-planning firm VuePlanner

Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.

CadentVuePlannerYouTube Ads

收购联网电视 · 收购全球Favicon of CadentCadentFavicon of YouTube AdsYouTube Ads