YouTube Ads

YouTube Ads is the advertising platform for YouTube, the video streaming and sharing service. It reaches viewers across YouTube's web and social channels and is used by advertisers to run video and display campaigns around entertainment content.

Campaign formats include Video campaigns and Demand Gen campaigns bought through auction, along with Masthead placements and YouTube Select for premium content alignment. Programmatic Guaranteed instant deals allow reserved buying, and campaigns can be targeted by content category, audience interest, or specific channel.

Creative for Video campaigns can run as skippable or non-skippable formats depending on the objective chosen. YouTube's ads.txt file lists 1 authorized ad system, sold directly.