Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
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Partnership to enable syndicated and custom audience targeting across linear TV and CTV Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. and leading provider of audience and content targeting solutions for programmatic activation, announced a two-part partnership, beginning with the now live integration of […]
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“Partnership to enable syndicated and custom audience targeting across linear TV and CTV Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. and leading provider of audience and content targeting solutions for programmatic activation, announced a two-part partnership, beginning with the now live integration of […]”来源
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As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]
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Cadent acquires YouTube ad-planning firm VuePlanner
Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.
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