Cadent to Expand Automated Addressable Linear and VOD Advertising Platform Across Europe with Liberty Global

As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

动态全球Cadent3个月前

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ→Cadent

动态数据 · 数据合作全球Cadent4个月前

Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed

发布全球Cadent4个月前

Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise

Cadent→Gemini Enterprise→advertisers

动态AI 助手 · 采买通道全球Cadent5个月前

Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

CTV publishers→Cadent

动态联网电视 · 竞价基础设施美国Cadent8个月前

Cadent acquires YouTube ad-planning firm VuePlanner

Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.

Cadent→VuePlanner→YouTube Ads

收购联网电视 · 收购全球CadentYouTube Ads10个月前